BRATTLEBORO, VT – (May 3, 2004) – FiberMark is the source for packaging materials that express brands, inspire designs and elevate products in the retail environment. With over twenty product lines incorporating a wide range of visual and tactile elements, FiberMark materials provide a limitless array of package design possibilities. These specialty fiber-based materials are enhanced with an extensive palette of colors, finishes, and embossing techniques. With FiberMark, packaging creates unique looks that invite touch.

FiberMark’s design specialists work with creative teams to develop packaging that captures each brand’s unique personality. This versatility gives package designs an edge to differentiate from competitors, attract attention, and significantly drive sales.

“A package is successful when a connection is made with the consumer,” said Gary Baker, FiberMark's vice president of packaging strategic business unit. “The visual elements of the package contribute to a strong brand image, and how a package feels in the customer’s hand can solidify the connection. At FiberMark, we combine both of these elements to create materials that strengthen the bond between brand and consumer.”

FiberMark materials are durable, strong, and are available in various weights. Scuff and stain resistant, FiberMark materials often serve as high quality alternatives to more expensive options like genuine leather, suede, metal, wood or fabric. They are designed to be compatible with a wide variety of manufacturing and secondary decorating processes, including post-embossing, printing, silk screening and foil stamping.  FiberMark packaging materials can be custom color matched in virtually any color imaginable. These performance traits, along with the infinite design capabilities, make FiberMark products excellent for gift boxes, collector’s editions, and packaging designed for long-term reuse.

FiberMark (AMEX: FMK) is a publicly-traded company with 11 U.S. and European facilities. FiberMark creates total solutions for world-leading brands based on market-driven innovation, manufacturing and technical expertise, production excellence and a firm commitment to customer service.

For further information on  FiberMark's packaging materials and how they can enhance your brand, please contact Stella Alstede at FiberMark, Tel: 413 539 5273 or E-mail: packaging@fibermark.com.