New, customizable line of decorative package materials designed for cosmetics industry

(BRATTLEBORO, VT) - October 1, 2004 - FiberMark announces the launch of CORVON Fiori™, a collection of packaging materials specifically created for the cosmetics industry.  The pastel color palette evokes freshness, elegance and femininity for packaging that resonates with cosmetics consumers. Crafted from latex-saturated paper, Fiori can be customized with an array of visual effects and diverse textures for every brand.  The collection is designed to create an emotional connection between cosmetics brands and consumers in the retail environment.

"For years FiberMark materials have been used to elevate brands and create a wide range of visuals," explains Gary Baker, vice president of FiberMark's strategic packaging business unit. "Cosmetics designers have voiced an interest in FiberMark materials that create the same strong impact with softer, more feminine colors and textures. In response, we developed CORVON Fiori. It creates an array of new possibilities for designers."

The decorative materials in the Fiori collection can be customized with a wide range of print patterns, textures, and delicate embossing techniques. Like all FiberMark products, CORVON Fiori is compatible with a wide variety of manufacturing and secondary processes, including die-cutting, post-embossing, silk screening, and foil stamping with superior results. Durable and strong, scuff and stain resistant, Fiori creates a lasting impression. 

Because of its infinite design capabilities, the Fiori collection is an excellent option for secondary packaging, gift sets, collector's editions, and packaging designed for long-term reuse. In addition, FiberMark production facilities accommodate short runs, allowing converters to create realistic prototypes for test marketing or approvals.

Samples representing the Fiori collection were on display for the first time at the HBA Show, September 28-30, 2004. At the FiberMark booth, #1936, FiberMark's design specialists demonstrated how Fiori adds value to brands. For further information on CORVON Fiori and other brand-enhancing packaging materials from FiberMark, please contact Stella Alstede at FiberMark, Tel: (413) 539 5273 or E-mail: packaging@fibermark.com.

FiberMark ( www.FiberMark.com ) offers inventive packaging materials that express brands, inspire designs and elevate products in the retail environment. With over twenty product lines incorporating a wide range of visual and tactile elements, FiberMark materials provide a limitless array of package design possibilities. These specialty fiber-based materials are enhanced with an extensive palette of colors, finishes, and embossing techniques that create visual depth and invite touch. FiberMark's design specialists work with creative teams to develop packaging that captures a brand's unique personality to differentiate it from competitors, attract attention, and significantly drive sales. FiberMark crafts its materials in the U.S. and Europe, creating innovative solutions for world-leading brands.